Ep. 9 – Joie Reinstein on Korean fashion, creativity, and Hallyu 2.0

Joie Reinstein is a trend forecaster that has lived and worked on 3 different continents. Specializing in fashion, beauty and lifestyle, she consults and writes for international agencies. After seeing a 2pm music video 7 years ago, she made Korean fashion and culture the main focus of her research and eventually decided to move to Seoul. Joie curated part of the Seoul Vite Vite exhibition In Lille, France as part of the 2015 year of France-Korea, managed a K pop dance workshop tour around Europe with NY school I Love Dance, and recently was featured on Arirang TV’s Kphile series. Connect with Joie on Instagram: @kimchi_creative

Show Notes

02:23 what is a fashion trend forecaster

05:03 describing fashion in Korea

06:48 how Korea is changing

11:22 defining characteristics of the Korean look

13:38 fashion drivers/communalism and individuality

15:47 Western elements and individuality

19:38 where to go in Seoul for fashion forecasting

22:28 what’s really ‘in’ now

25:31on tattoos in Korea

26:42 the influence of Park Geun Hye impeachment on fashion

30:51 corporate influence on the fashion scene

31:56 creativity and creative careers in Korea

33:36 Hallyu 2.0 and cosmetics

38:33 misperceptions of and in Korea

41:11 traits of Korean society

43:08 dating in Korea

45:54 one thing to remove from Korea

46:47 what’s next in Korean fashion

48:50 how to break into the industry

People, Places, Things Mentioned on the Show

BB cream cushion compact (비비크림)

Candlelight Protests

Chaebol (재벌)

Dating in Korea (소개팅)

Declining birth rates in Korea

Declining marriage rates in Korea

Dewy Korean look (물광)

Gangnam District (강남구)

Garosu-gil (가로수길)

Gradient lip

Hallyu (한류)

Hongdae (홍대)

Jay Park (박재범)

Jeong (정)

Korean cosmetics industry

Korean eyebrows

Kylie Jenner

Makeup in Asia Trade Show (Makeup in Seoul)

Male cosmetics / grooming in Korea

Miracle on the Han River


Park Geun-hye (박근혜)



Seoul Fashion Week

Single-family households in Korea

Tattooing in Korea

YOLO culture (욜로 라이프)