Joey Croner is the founder and owner of The Dice Latte board game cafe in Seoul’s Dongdaemun district. In this interview we talk about the market for board games in Korea, what the locals like to play, discuss what it’s like starting one’s own business in Korea, and how The Dice Latte distinguishes itself from competitors.
This last part is hugely important as board games become tremendously popular not just in Korea but seemingly everywhere. Keen listeners to Settlers of Seoul have noticed the name was inspired by a certain board game – a favorite of my friends and family. Anyway, The Dice Latte is a really cool spot and I encourage everyone to check it out – after, of course, listening to this podcast.
01:21 why open a board game in Korea
03:00 why board games are getting popular
05:29 what’s unique about the Korean board game market
08:16 what kind of board games do Koreans play?
14:00 what is your approach to business // market outlooks
16:40 demographic characteristics
19:00 why did you start a board game cafe?
21:19 starting a small business in Korea
24:35 how did you end up in Korea // opportunities in Korea
29:00 tabletop gaming convention (Goblin Latte Con)
33:33 rapid fire round
People, Places, Things Mentioned on the Show
Dungeons & Dragons (D&D)
Hoegi Station (회기역)
Joseon (card game)
Laughing Goblin Board Game Cafe (카페 깔깔 고블린)
Sookmyung Women’s University (숙명여자대학교)
The University of Seoul (서울시립대학교)